1. Introduction
This Cookie Policy explains how Transreport Ltd (we, us, our) uses cookies and similar technologies on the Passenger Assistance website at www.passengerassistance.com. It should be read alongside our Privacy Policy.
This policy covers the Passenger Assistance website only and does not extend to the Passenger Assistance app. App-based data collection is addressed separately in our Privacy Policy.
2. Legal framework
Our use of cookies is governed by the following legislation:
Privacy and Electronic Communications Regulations 2003 (PECR) — the primary legislation governing the use of cookies and similar tracking technologies in the UK. PECR requires that we obtain your informed consent before placing any non-essential cookies on your device.
UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 — where cookies collect or process personal data (such as a unique identifier linked to your browsing activity), UK GDPR applies. This requires a lawful basis for processing and transparency about how that data is used.
Data Use and Access Act 2025 (DUA Act) — which updates and supplements UK data protection law, including provisions relevant to digital tracking and user rights. We will update this policy as relevant provisions of the DUA Act come into force.
Where analytics cookies collect personal data, we rely on your consent as the lawful basis for processing, in line with ICO guidance on UK GDPR Article 6(1)(a).
3. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on return visits and to store information about your preferences or activity. Cookies can be set either directly by the website you are visiting (first-party cookies) or by third-party services operating within that site.
Cookies are typically categorised as follows:
Strictly necessary — essential to the basic functioning of the website. No consent is required for these.
Analytics and performance — used to understand how visitors interact with the site. Consent is required.
Functional — used to remember preferences and settings. Consent is required.
Marketing and targeting — used to deliver relevant advertising. Consent is required.
4. Cookies we use
The tables below set out the cookies currently used on this website, along with their purpose and duration. Where a third-party service sets cookies, we have provided a link to their own documentation.
4.1 Strictly necessary cookies
These cookies are required for the website to function and cannot be switched off. They do not collect personal data that could be used for tracking or advertising purposes.
| Cookie | Duration | Description |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user’s cookie consent state for the current domain. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
4.2 Functional cookies
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
| VISITOR_INFO1_LIVE | 6 months | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| ytidb::LAST_RESULT_ENTRY_KEY | Never Expires | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
4.3 Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
| _gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
| _hjSessionUser_* | 1 year | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _hjSession_* | 1 hour | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
Google Analytics is a service operated by Google LLC. For further information on how Google handles data collected through these cookies, see Google’s Privacy Policy at policies.google.com/privacy. You can opt out of Google Analytics tracking across all websites using the browser add-on available at tools.google.com/dlpage/gaoptout.
We use Hotjar to better understand how visitors use this website. Hotjar may record mouse movements, clicks, and scrolling behaviour, and uses cookies to identify returning sessions. No personally identifiable information is collected through this tool. For a full list of cookies set by Hotjar, see Hotjar’s cookie information page. You can opt out of Hotjar tracking at any time by visiting hotjar.com/legal/compliance/opt-out.
4.4 Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
| __Secure-YNID | 6 months | YouTube cookie used to protect user security and prevent fraud, especially during the login process. |
| __Secure-ROLLOUT_TOKEN | 6 months | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
| __Secure-YEC | past | Description is currently not available. |
The advertising techniques we use do not collect personal data such as your name, email address, postal address or phone number. We sometimes use information such as your IP address and browser type and also sometimes share some limited aspects of this with others for advertising purposes.
There are times when we want to reach our Users on social media, to re-market our own products and services. We use cookies to help with this. For example, we place a pixel on our web pages that allows Facebook to place cookies on this Website visitors’ web browsers. When a site visitor who uses Facebook returns to Facebook from our site, Facebook can identify them as part of a group of this Website visitors and deliver them marketing messages from us.
If you are a Facebook user you can opt out by following this link.
4.5 Uncategorised
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
| Cookie | Duration | Description |
| i18n_redirected | 1 year | No description available. |
| __Secure-BUCKET | 6 months | Description is currently not available. |
| _interslice_session | session | Description is currently not available. |
| WMF-Uniq | 1 year | Description is currently not available. |
5. Your consent and how to manage cookies
When you first visit this website, you will be invited to accept or decline non-essential cookies via our cookie consent notice. You are free to change your preferences at any time.
You can also manage or delete cookies at any time through your browser settings. Please be aware that disabling certain cookies may affect the functionality of this and other websites. General guidance on managing cookies is available at www.allaboutcookies.org.
6. Data controller
The data controller responsible for cookies placed on this website is:
Transreport Ltd
If you have any questions about this Cookie Policy or the way we use cookies, please contact us using the details provided on our website.
7. Changes to this policy
We will update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable legislation, or our internal practices. The date shown at the top of this page indicates when the policy was last revised. We encourage you to check back periodically.
8. Further information
Further guidance on cookies and your rights is available from the Information Commissioner’s Office (ICO) at ico.org.uk/for-the-public/online/cookies.
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