The Power of Product: Redefining Access to Experiences

Interviewed and authored by Mary Senier

Nick Wilson in RockClimber beside the Copa Summit sign on Mount Snowdon. Nick is smiling, wearing a yellow hoodie, grey trousers, and black gloves.

In this exclusive interview, Nick Wilson, the Disabled Adventurer, met with Transreport’s Director of Consumer Engagement and Policy Emma Partlow, to discuss the highly anticipated screening of Project RockClimber. 

This powerful documentary will chronicle Nick’s groundbreaking 2024 ascent of Mount Snowdon using a custom-engineered power mobility chair, RockClimber, making history as the first Disabled person to climb the mountain unaided. 

Together, Nick and Emma delve into the journey behind this achievement, reflecting on the power of innovation for breaking down barriers and the extraordinary potential of inclusive design. 

Their conversation highlights the broader implications of accessibility technology in empowering equitable access to the same richness of experience, transforming perceptions of what is truly possible when accessibility is prioritised by all.

Nick, what motivated you to embark on this journey with RockClimber?

“I was navigating a new chapter in my life as a newly Disabled person,” Nick recalls. “I was in that research phase – figuring out what I could do and where I could go in my power chair.” 

While activities like archery, shooting, and foot golf were enjoyable, they didn’t quite meet Nick’s needs. “As someone who’d spent 14 years in the army, I was used to a certain level of adrenaline. I needed to find something that could replace that rush.” 

His love of the outdoors led him to explore activities like the Backup Trust’s annual wheelchair pull-up of Mount Snowdon. However, he found the approach did not resonate with him. 

“The climber is accompanied by a support team of 16 to 20 people,” he explains. “I thought, why can’t I do it myself? Why do I need a big team? Most people don’t have access to that kind of support. A one-off accessible adventure is great – but adventure should be accessible all the time.”

Nick ascending a high kerb in RockClimber as 4 hikers observe impressed in the background.

Determined to find a solution, Nick began researching all-terrain and off-road power chairs. While running his Talk Mental Health group, a friend introduced him to Rock Engineering. “I naively asked them how much it would cost to build me something with a seat, four wheels, and a motor to take me up a mountain,” he recalls with a laugh. 

To his surprise, the response was overwhelmingly positive. “A month later, they came back and said, ‘We really want to help you. We’re going to start this project.’ That’s how the two-year journey of RockClimber began,” Nick says.

“This project was about pushing boundaries, scratching that itch for adventure, and proving that the outdoors could be accessible on my own terms.”

– Nick Wilson

Emma, how does Project RockClimber portray accessibility?

“Project RockClimber is a powerful example of why perceptions of accessibility must continue to evolve beyond a clinical form,” says Emma. “This project takes accessibility to a new level – demonstrating the power of technological advancement for facilitating access to life experiences such as outdoor adventures and pursuits. 

“This is our focus at Transreport, where our technology is designed to empower access to more inclusive experiences,” Emma explains. “But there can be no set definition of accessibility because everyone experiences this differently depending on individual impairment effects, circumstances and access needs.” 

Emma highlights the importance of recognising this diversity of experience when designing for accessibility. “Even with the best universal design principles, it is crucial to hold space for intersectional perspectives and identities. Co-creation and the principle of ‘nothing about us without us’ is essential to create solutions that foster genuine inclusion.”

“Project RockClimber highlights that technology has a key role in promoting autonomy and ensuring people have access to experiences and adventures.”

– Emma Partlow

Nick, did you encounter any particular challenges when preparing for this journey?

“Preparing for this journey was a huge challenge,” Nick reflects. “I was pushing the boundaries of what accessibility means and trying to bring a sense of joy and freedom to it. The journey felt like a mountain itself, especially as I was learning about inclusive design and accessibility from scratch.” 

“The biggest challenge was emotional – I was rediscovering my identity as a Disabled person. There were days when I felt unworthy of the chair, as if others deserved this opportunity more. But the thought of what the chair could provide – of finally climbing a mountain unaided – kept me going.”

Nick comments, “As tough as it was, it has been one of the most rewarding experiences of my life. Some of the biggest journeys of discovery are the hardest, but they’re the most worthwhile.” 

Looking ahead, Nick is excited about the evolution of the technology that began with the RockClimber chair. “The new chair, Free Solo, is a game-changer. It’s set to be more versatile, accessible, and affordable. A key differentiator for Free Solo is that it fits through standard doors – a huge advancement in all-terrain chairs, which often cannot access shops and restaurants, for example. 

“The goal is to make it available for more people to experience the outdoors, without the financial barriers that typically hold them back.” 

Free Solo power chair in a sunny field.

“Ultimately, we want places to offer these vehicles, so people can go on adventures and experience freedom without limitations. We’ve proven with RockClimber that this approach works, and now it’s about demonstrating to governments that investing in the right wheelchair services and equipment can save money in the long run, while creating real, meaningful access.” 

“We won’t overcome all accessibility barriers because it is so personal and subjective for each individual, but innovation can improve access to the environment significantly. The next step is making that kind of technology accessible for everyday use.”

– Nick Wilson

Emma, what message do you hope the documentary sends to the wider community?

“This project demonstrates how innovation can break down barriers and open up new possibilities for Disabled people. The key is making this technology accessible and affordable, ensuring more people can benefit from it. It is exciting to see the commitment to widening access to these opportunities, allowing more individuals to experience the outdoors.” 

Emma with her assistance dog Luna under a bright blue sky with glowing sunlight.

She continues, “But it’s not just about physical access. We also need to recognise the importance of fun and enjoyment in accessibility. Nick’s journey really underscores that. Accessibility is not just about being able to get to the shops or medical appointments; it’s about safe and confident access to experiences, the autonomy to have fun, to enjoy life and undertake the experiences you want to.” 

“Removing barriers to access demands a societal shift in understanding when it comes to what accessibility really means.”

– Emma Partlow

Nick, what can viewers expect from Project RockClimber?

“I want to show the younger Disabled generation that they can still have fun – accessibility needs to also be about fun,” Nick emphasises. 

“Ultimately, this documentary sends a message of belief – a belief in a future where accessibility is not just functional but empowering, exciting, and filled with possibility.” 

Project RockClimber will be screened privately on 31st January to obtain feedback from the Disabled community prior to public launch later this year. 

2024 Reflections: Accessibility Transformation 

"2024 Recap" central white heading with a circular arrow around it and multiple circles, lines and geometric shapes in various blue tones. A hand behind the heading with the index finger pressing it. Passenger Assistance logo top left, a white P with Passenger Assistance to its right in white font.

2024 was a pivotal year for Transreport as we accelerated our mission to democratise global travel and create more inclusive experiences for all. 

We are taking a moment to reflect on the impact of our technology last year and what you can expect from us in 2025.

 

Expanding Accessibility Across the Globe

In 2024, we expanded the reach of our Passenger Assistance technology to new transport industries and regions. Investment led by Puma Growth Partners and Pembroke VCT supported us to launch our product in both the aviation sector and Japanese rail. 

Our partnership with East Midlands Airport (EMA) marked a significant milestone in our aviation journey. We are working closely with EMA, award-winning for their accessibility initiatives, to transform the experiences of their Disabled and older customers, as well as anyone with access needs travelling through the airport. Exciting updates coming soon! 

In Japan, our collaboration with Hankyu Corporation, esteemed for their high standards of customer service, will provide more inclusive rail travel experiences to millions of passengers in the region.  

We also announced our entry into the Middle East, a central international travel hub renowned for its technological innovation and commitment to sustainability. Our technology is poised to evolve accessible travel in this market, connecting journeys, and aligning with the UAE Tourism Strategy 2030’s focus on increasing inclusion.

Collaborating with Our End-Users

We announced Transreport’s upcoming Community Network, an initiative that will further increase our feedback loops and co-collaboration with the Disabled community – ensuring lived experience expertise continues to play an active role in our mission of democratising travel worldwide.  

We are committed to co-designing solutions with our end-users. This collaborative approach provides actionable feedback from real user insights – ensuring our technology addresses real needs. 
 
Our Community Network will be invited to participate in numerous formats in 2025 including webinars, workshops and focus groups. We would like to extend a huge thank you to everyone who registered interest early. 

Registrations will re-open this year. Let’s transform accessible travel together!

 

What’s Next for 2025

As we move into 2025, Transreport is focused on continuing to innovate, collaborate, and deliver practical solutions that make travel simpler, safer, and more inclusive. We are committed to expanding the reach of our technology and ensuring it adapts to meet the diverse needs of our end-users. 

Building on our momentum in rail and aviation, we will expand our solutions to new sectors, working closely with the Disabled community and our industry partners to create more inclusive experiences for all.

Photo of Jay Shen, Transreport's CEO & Founder on the left hand side of the image. Jay is smiling warmly, wearing a black blazer and white shirt. The right hand side of the image has a black background and the Passenger Assistance logo top left, a teal P with Passenger Assistance beside it in white font. There is a pair of white speech marks beneath this with a quote below " I envision Transreport expanding beyond rail and aviation to create a more integrated ecosystem, empowering our end-users to communicate their access needs not just in transport, but across multiple industries globally." and "-Jay Shen" under this.

Naidex Highlights

As the Transreport team reflects on Naidex 2024, we are once again delighted to have been in attendance of the UK’s leading disability and inclusion expo. Accessibility is at the heart of our ethos at Transreport, and our mission to create a more inclusive travel experience for everybody is what drives our work daily.

From left to right: Emma Partlow, a caucasian woman with dark hair and glasses, holding her assistance dog Luna on a red lead. Mary Senier, a caucasian woman with short brown hair and a long tan blazer. Linda Truong, a south east asian woman with long brown hair, a black suit and a purple jumper.

One of the reasons an event like Naidex is so valuable is because it brings together so many likeminded individuals, offering a forum for meaningful dialogue on pivotal topics in the disabled community. We are excited and further motivated by the 2 days spent sharing ideas, exploring the many exhibits, and hearing so many informative discussions.

This blog post will explore just some of our Naidex highlights…

Panel discussion: What makes the perfect accessible getaway?

Our very own Accessibility & Inclusion Manager, Emma Partlow, participated in this insightful panel discussion on Day 2. You can watch the full video below:

Naidex Livestream with Isaac Harvey and Nick Wilson

We went live from Naidex with some very special guests: Isaac Harvey and Nick Wilson.

Isaac Harvey, MBE, is a disability advocate and the President of the outdoor activity sports club Wheels and Wheelchairs. Isaac was recognised as one of the most influential disabled people in the UK in 2021’s Disability Power 100.

Nick Wilson, also known as the Disabled Adventurer, is a content creator, adventurer, and disability advocate. Nick raises awareness of accessibility and empowers people to be more active through his videos and adventures.

We spoke to Isaac and Nick about all things Naidex, their goals for 2024, and the importance of facilitating open dialogue around disability and chronic illness.

You can watch the full livestream on our Instagram grid by visiting the following link: https://www.instagram.com/p/C40jcUihQHm/

5 people on a green floor in front of a red and white background that says "Naidex village green". From left to right: Emma Partlow, a caucasian woman with long dark hair and glasses, holding an assistance dog on a red lead. Isaac Harvey, a black man in a patterned shirt, smiling in a power chair. Nick Wilson, a caucasian man in a pink hoodie, smiling in a power chair. Linda Truong, a south east asian woman with long brown hair wearing a black suit. Mary Senier, a caucasian woman with short brown hair in a tan blazer.

Talks and Exhibits

We attended lots of interesting talks, including…

  • Neurodiversity at Work – creating inclusive workplaces for those who think differently.

  • Panel discussion: Empowering body positivity.
6 people and an assistance dog on a grey stage. To their left, 2 BSL interpreters are also seated. There are 1 screens showing images of the panel on the wall behind them, which also has the "Naidex main stage" sign.

  • Panel discussion: Navigating our mental health journeys.
  • Building Inclusive, Empowering Communities Online.

  • In Conversation with Roman Kemp.
  • Brooke Millhouse – Live Podcast – Ableism & Language.
From left to right: Isaac Harvey, a black man in a patterned shirt and power chair. Gem Turner, a caucasian woman with blonde hair in a power chair. Sukhjeen Kaur, an asian woman in a brown t-shirt and jeans. Brooke Millhouse, a caucasian woman with blonde hair and green trousers.

Connecting with the Community

We thoroughly enjoyed seeing everybody and connecting through our shared passion for accessibility. In addition to all the interesting talks and exhibits, Naidex is also a brilliant way to network, and to catch up with friends, old and new. That goes for assistance dogs too – Luna was quite the social butterfly!

3 assistance dogs sat on a blue carpet in front of a white wall with a red "Paws and Pause" circular logo on.

Our 2023 wrap up 

2023 was a fantastic year for Transreport and the Passenger Assistance app so it’s only right to end the year by doing a round-up on everything we’ve achieved together. We have accomplished many things, from adding new app features, attending many events, working with multiple bloggers for our site, and working behind the scenes to listen to user experiences and feedback regarding the app. Let’s take a little look at what 2023 looked like for us.

We attended events…

Aviation Business Middle East

Waleed Ahmed in a blue suit with his back to the camera at Aviation Middle East conference

Naidex

4 people and a assistance dog facing and smiling at the camera in front of a Naidex banner

The Future of Air Mobility 

G7 Summit

Apple Design Awards

The Great Transport Debate

Rail Innovation Exhibition

We hosted our annual in-person Accessibility panel session…

We just wanted to say a huge thank you to all our panel members (some are not pictured above) for their continued support and feedback over the year. Their contributions play an instrumental role in improving our app, contributing your expertise in product design, and in-app features, and allowing us to collect valuable feedback from the wider disabled community.

We released one of our biggest announcements so far; our collaboration with Hankyu Corporation, taking our Passenger Assistance technology to Japan… 

We continued to work with bloggers to create original content on our website…

A huge thank you to Chloe Tear, Holly Tuke, Jennie Berry and Pippa Stacey for all your incredible work over the year! Our readers have loved tuning in and listening to your valuable insights and top tips about your lived experiences and navigating through life with a disability.

We sponsored and exhibited at the Great Transport Debate, a first-of-its-kind event.

Our very own COO, Waleed Ahmed, took part in one of the panels that discussed creating a framework that encourages innovation and overall it was a huge success due to the collective insights of all participants. 

Transreport participated in TechTimeOut Tuesday, encouraging all our colleagues to take a break from their screens for at least 2 hours. 

And that was just a glimpse of our year! Overall 2023 was great for Passenger Assistance and Transreport. We can’t wait to see where 2024 takes us and to bring you all along on the journey. Thank you for your continued support and feedback…bring on 2024!